At the heart of À Vie is Zeinab Kasem—a Lebanese-born event management professional, creative director, and educator with over a decade of experience in the industry. Her path is marked by relentless growth: from academic excellence with certifications in event management and project planning to directing commercial operations for some of the region’s most renowned events like EXPO2020. What sets Zeinab apart is her dual devotion—to both execution and education. “I believe that in every person, there is a little planner waiting to emerge,” she says. That belief informs her work—not only in orchestrating seamless events, but in mentoring future talents through university lectures and professional training.