Arôme - The Bride Way

Arôme

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Arome Floral is a floral design house that approaches floristry as a living art form—rooted in raw beauty, timeless emotion, and hands-on craftsmanship. Founded by Anwar Azzi and Berthe Feghali Azzi, Arome has become a quiet force in the world of floral storytelling, where every stem is placed with meaning and every arrangement feels like a sculpture in bloom. Their work evokes both nostalgia and newness, blending nature’s wild elegance with intentional, minimalist form.

With backgrounds grounded in creativity and a shared reverence for nature, Anwar and Berthe lead each project with intimacy and precision. Their approach is deeply personal—the founders are involved in every step, from concept to execution—anchored by their belief in a "do-it-yourself" philosophy. “Because no one holds that key better than you do,” they affirm. It’s this hands-on ethos that ensures each floral composition bears their signature: refined, instinctive, and deeply rooted in place and purpose.

The design language at Arome Floral draws from architecture, still life, and emotion. “Longevity, consistency, and meticulousness,” they explain, “can only exist when you’re immersed in the process.” From suspended wild blooms against ancient stone walls to curated tabletop arrangements that echo 17th-century still lifes, every piece is a study in restraint, balance, and mood. Nature is not styled but revealed—highlighted for what it already is.

Through their devotion to craft and detail, Anwar and Berthe create floral moments that feel both timeless and intimately personal. With their hands in every petal and their vision in every stem, Arome stands as a testament to the beauty of doing things with care, soul, and purpose.

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